KAG Productions

Shinebox – Music video for “Soundtrack”

Bryan Gilchrist — Mon, 05 Jul 2010 16:08:46 +0000

Shot and edited a music video for Shinebox. Music video was shot live at the Market on 7th Street, Ybor City, Florida and then edited to sync with the music from their CD track.

SunCruz Port Richey Casino

Bryan Gilchrist — Sat, 30 Jan 2010 02:59:59 +0000

Completely redeveloped website for client. Added ease of use functionality that allows the client to update their website on a daily basis if need be. Additionally, features were added to allow the client to utilize applications to aggregate information regarding their clientele.

The Importance of Marketing in Today’s Economy

Bryan Gilchrist — Wed, 05 Aug 2009 17:39:41 +0000

With tight budgets in an even tighter economy, I often get asked if it’s worth it to continue to advertise or to increase advertising in today’s market. The answer to both questions is a resounding “Yes!”.

Here’s a simple story that says it all:

Once there was a couple struggling to make a living with their hot dog stand by the side of the road. Trucks and cars would whiz by without even a glance despite the fact that their hot dogs were fresh and tasty and their coffee was the best in the entire area. It was very difficult to support themselves and their young son.

One day the wife got a bright idea. “Why not market ourselves? We can put up a big sign and also put our message on billboards. We can even spend some money on the local radio stations extolling the virtues of our great food.”

Before they knew it, trucks and cars were stopping by and business was booming. They enlarged the stand and hired many people to accommodate the traffic. They stayed open seven days a week, 24 hours a day and made more money than they ever thought possible. It was the American Dream come true.

Business stayed good and they grew the business into a chain. Eventually, their son grew up and went to college. He studied hard and earned an economics degree. His delighted parents took him into the business with a fancy title and office to match.

Their clever son studied the general business conditions and surveys of the future by the most reputable people in the nation. He finally concluded: “We are headed for a recession, and possibly a depression.”

He discussed this with his parents and convinced them that his training would now pay off. “Let’s stop advertising and save the money, and when things change we’ll be in good shape again.”

The signs came down, radio commercials stopped and trucks and cars whizzed by as they did before the company started promoting. Business worsened, with the chain dwindling to one stand. Finally, bankrupt, the last stand was also shut down.

As the father sat with his wife one hour before closing he couldn’t help but think to himself: “My son was really right; we are in a depression.”

So, you see, once the business stopped advertising in the slow market, their business went down. Furthermore, it has been proven time and time again that those who advertise when business conditions are slow are way ahead of the pack when things get better.

An Uncluttered World

Bryan Gilchrist — Mon, 03 Aug 2009 16:27:48 +0000

Steven Dempsey, a very talented cinematographer that lives in Seattle, Washington, put together a nice little video that really makes you stop and think. It echo’s my philosophy of life.

Advertising & Marketing

Bryan Gilchrist — Sun, 02 Aug 2009 02:05:19 +0000

With nearly 15 years of experience in marketing and advertising, KAG Productions can bring your product or service to life and then bring them to your market via newspaper or print advertising, television or cable advertising, outdoor advertising, internet advertising and more!

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Design & Printing

Bryan Gilchrist — Sun, 02 Aug 2009 02:01:11 +0000

With more than 10 years of experience in graphic layout, design and printing, KAG Productions can also bring your vision, or even your business, to life via print media!

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Video Production

Bryan Gilchrist — Sun, 02 Aug 2009 01:58:40 +0000

With over 20 years of award-winning experience in the television, video and film production industries and state of the art high-definition production and post production equipment, KAG Productions will capture your image in standard or high definition digital video and bring it to life!

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